Gulf Irish Food Traders
Creating an organic brand
Creating an organic brand
Gulf Irish Food Traders (GIFT) are a premium food distribution company providing countries throughout the Middle East with the highest quality Irish products. With an extensive portfolio, including fresh and smoked seafood, chilled ready meals, fresh and organic vegetables, Halal duck, meat products and organic grains, muesli and flour, GIFT is renowned for bringing the unique tastes of Ireland to the Gulf region.
GIFT's emphasis on the provision of organic and wholesome Irish products supplied in a professional manner was the basis of the creation of their brand identity tool kit. Reflecting these core values and combining them with a sense of heritage, East Innovations provided the company with a complete overhaul of their brand identity, giving GIFT the corporate image they deserved.
From the natural colour palette and font selection to logo design and imagery, the new branding extends across all aspects of the company and provides a unified identity across all of GIFT's communications. The brand identity tool kit includes specific guidelines that have been utilised throughout business cards, corporate brochures, point-of-sale, newsletters and will soon be developed across the company's website.
The final result was a new identity that transmitted GIFT's reputation for fresh, high quality food products encompassed within a uniquely organic feel.
GIFT's emphasis on the provision of organic and wholesome Irish products supplied in a professional manner was the basis of the creation of their brand identity tool kit. Reflecting these core values and combining them with a sense of heritage, East Innovations provided the company with a complete overhaul of their brand identity, giving GIFT the corporate image they deserved.
From the natural colour palette and font selection to logo design and imagery, the new branding extends across all aspects of the company and provides a unified identity across all of GIFT's communications. The brand identity tool kit includes specific guidelines that have been utilised throughout business cards, corporate brochures, point-of-sale, newsletters and will soon be developed across the company's website.
The final result was a new identity that transmitted GIFT's reputation for fresh, high quality food products encompassed within a uniquely organic feel.
