HERITAGE & ARCHETYPES IN DESIGN
In design I am inspired by powerful psychological, symbolic elements to givng a common soul to information and data. Heritage and Archeyptes are part of our collective consciousness that embed deep footprints of our thinking, desires, values and emotions with a high resolution of meaning. My attempts have been at an intuitive level, where various relationships between heritage and archetypes have been unraveled by hands on experiments.
Sonic Archetypes in Mainstream Indian Cinema (2008-9) was an entirely self initiated semester long project at the National Institute of Design, Ahmedabad that experiments with archetypes. From 2014-2016 I have been active in events organized by the Euopean heritage remix-reuse facilitated by Europeana(EU) and Avoin Glam (Finland). Both heritage and archetypes can be powerful symbols that offer a alternative organizing principle for media, information and (meta)data.
Few examples are given below -
HACK YOUR HERITAGE 2016
Minimum Viable Prototype Concepts for YLE tunnus - a personalized iOS service where broadcast archives are customized into creative apps and games for the main stakeholders of public network - the citizens.
Minimum Viable Prototype Concepts for YLE tunnus - a personalized iOS service where broadcast archives are customized into creative apps and games for the main stakeholders of public network - the citizens.
HACK YOUR HERITAGE and EUROPEANA CREATIVE CULTURE JAM 2015
Europeana Creative Culture jam, at Nationalbibliotek, Vienna - showcasing archive montage cigar sound box.
Art Research Proposal 2008
My first self initiated heritage remix project was with Archetypes. I sampled over 100 movies from 4 decades, to experiment with 'Sonic Archetypes in Mainstream Films' in film sound scoring, and various moving images. The archetypal principles of narrative sound (organized alongside 9 principle types) became the base for a "universal sound scoring" device.
The research based proposal can be downloaded from here
The research based proposal can be downloaded from here
An excerpt from the research that pitched Mainstream Indian Music in the qualitative spectrum of Musicality
An excerpt from the research that synthesized the Mainstream film music elements against Socio-Political Issues, Technological and Cultural trends and key Psychoanalytics, each relevant at the time(60s in this pic)
