Prime Real Estate
2019 · Brand Identity / Stationery / Web elements
ABOUT PROJECT
Prime Real Estate & Investment Poland is a Polish company that brokers in real estate. It’s focused mainly on foreigners that want to move in the near future to Poland. Whenever tenants want to either buy or rent a house or apartment, Prime facilitate the process and fulfill formalities.
CLIENT NEEDS
My goal was to create a professional looking brand for Real Estate Brokers. It had to had a unique and clear look among other competitors in Poland. Brand was aimed to attract various receivers and users. From students that need to rent a small apartment for one year, to businessmen that want to start investing in residential buildings and surfaces.
SOLUTION
First step to meet client requirements was to prepare Sign+Logotype. I came up with wide surfaces on couple tiers that represent place for any person with any needs. Meaning of word “prime” was strengthen by placing hidden number 1 in the middle of the sign. Identity needs to keep its cohesiveness, so I complemented the sign with custom elegant typography. All wrapped in a modern and clean form with a touch of navy blue/white/gray color and orange for CTA and special materials.
UNIFIED STATIONERY
After agreement with client, next task was to create stationery materials — business cards, folders and envelopes. Everything with corporate colors in an elegant and professional looking style.
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