This was a project concepted and executed by our creative agency Sincerely Truman in Portland, ORE. Contributers: Tim Weakland, Todd Quackenbush (myself), Robert Perez, Jordan Philips, Dilion Lawrence, Jenn Van Zanten, Jon Collins, Scott Davis, Koah Pham & Tyler Clinton.
The project was to design a label and interactive experience for a thank you for our agency's friends and clients that was holiday themed. This included: package design, type design, photography, a model set design and build out, copy writing, marketing and embibing said beer. It was in fact delicous!

Final homepage design

Entry filed for 1 of 5 slides

Overview after all 5 slides are filled out

Mobile version

Idea wall showing where we're at during the process. It's always nice to be able to walk over here and take a look as a opposed to opening a mood board or multiple working files.

Initial traveler character designs by Robert Perez.
Idea wall detail
Initial sketches for The Seasoned Traveler type and lock up.

Initial sketches for The Seasoned Traveler type and lock up.

Initial sketches for The Seasoned Traveler type and lock up.

Mood boards and name contenders.

Tim Weakland concepts

Tim Weakland concepts

Dillion Lawrence type design

Tim Weakland concepts

Todd Quackenbush early sketch / render with markers

Todd Quackenbush early sketch / render with markers

Integrateing artwork from Robert with rough type lock ups




Time Weakland mock up lock up

Slanted type options

Early on renders

Rough type scanned and on screen

Rough scan was printed out at low opacity and then refined by drawing over the letterforms.




Inking over initial pencil refinement.





Erasing pencil after ink has dried

Inking the fills





Finished inking

Scanned final inking on screen

Ribbon shape expolration


Tim Weakland experimenting with label shape, size and layout.





Refined type with texture incorporated


Label design precoloring

Color laserprint prototype label on bottle.

Final label design with deisgn contributions by Tim Weakland, Todd Quackenbush and Rebert Perez

Type style adapted for website headline messaging

Website concept mock up by Todd Quackenbush

Website concept mock up by Tim Weakland

Website concept mock up by Todd Quackenbush rnd 2

Styrofoam insulation being layered and carved into the forground snow covered hill

Styrofoam pieces were held together with bamboo skewers

Styrofoam cutting

Snowfall test
Winter scene set

Winter scene set test

Test shot


Miniature signs finished and snow covered

Background mountain image
Test snowfall on signs

Detail of outdoor test shot under light diffuser. Wind was up so now falling snow today

Outdoor test shot without background



Lighting set up for website background footage. Beer bubbles














































Here is the live site. The Seasoned Traveler.