The owners of Element Body Jewelry were in the process of creating a business-to-business agency to deliver high-quality, custom-made jewelry in high volumes. They were searching for a sustainable digital solution to meet client expectations and one that would enable them to work directly with their clients.

This new entity lacked nearly everything outside of the reputation its parent company had built in years prior. It needed a brand identity, made almost entirely from scratch, that really reflected the new agency and expressed the clients’ laid back, creative personalities. Their goal was to be viewed as a leader in the industry, highly regarded among clients without seeming stuffy or elitist. The client provided me with a pencil sketch concept of a logo, which provided direction as well as set the stage for a truly original partnership.

The client had an overwhelmingly positive reaction to our radical design efforts, so we made the choice to build out the entire brand identity, using that extreme logo as a foundation and guide. Each piece of the final Element Body Jewelry look was carefully selected, from the imagery and textures to the language used in branding.