#ShorMacha
Cricket Campaign
Brand - djuice (Youth Telecom Brand)
The urdu term #ShorMacha means "make some noise"
I wrote these copies combining the colloquial terms associated to our national cricket team players into witty one liners, whilst promoting the brand’s cricket VAS bundle and increase brand's SOV on Facebook & Twitter. This feel was visualised to target SEC A & B, 14-35 year olds.
Cricket Pickup Lines:
Cricket Banter for Twitter:
These terms became a part of the user conversations and the cricket world cup buzz on Facebook increasing the brand’s share of voice. I also created twitter adapts of these copies along with our campaign hashtag as part of the brand’s twitter conversations.
