PSA Campaign  

The goal of this project was to create a series of three posters that will promote an important issue or topic that will affect individuals and communities. 

The Ad Council is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations, and agencies of the US government. 

I chose the topic of the difficult life of people with disabilities. Many things are inaccessible to them, and sometimes even entire cities are absolutely not provided for their movement (not to mention some benefits like public transport, parks, shopping centers, and so on).

I wanted to create posters that would not arouse feelings of guilt or pity in other people, but that would help them think about how great it would be to give everyone an equal opportunities and encourage them to think about how to do it.

I am happy with what I ended up with. Hand-drawn paper people look odd and eye-catching. Minimalistic signatures carry a message that is quite obvious from the picture itself. In these images, I offer three options for helping people with disabilities be equal with others. Wheelchair swing, audiobook for the blind, braille menu in the restaurant. These little things that we are used to enjoying should and can easily be accessible to people with disabilities. How many other things that we are used to, but which are not available to people with disabilities?