MOUSE STORE︱鼠人士多 三维角色设计
MOUSE STORE 3D Character Design
个人毕业设计作品 Personal graduation project
个人毕业设计作品 Personal graduation project
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设计背景与主题：
Design background and theme
曾经网络媒体把在大城市里苟且偷生的一类人称为“老鼠人”，而在如今的网络环境中，“老鼠人”、“打工人”等词汇进入了年轻人的语言体系，表达了年轻人在生活压力下的自嘲态度，也是年轻人抱团取暖，寻求自我安慰的口号。如今的年轻人具有大胆的批判精神，也热爱追求时尚，他们常常通过购买潮流玩具来取悦自己的精神生活。在当前IP文化市场的流行趋势下，IP形象设计不断地被应用到各种文化传播与商业领域中。
曾经网络媒体把在大城市里苟且偷生的一类人称为“老鼠人”，而在如今的网络环境中，“老鼠人”、“打工人”等词汇进入了年轻人的语言体系，表达了年轻人在生活压力下的自嘲态度，也是年轻人抱团取暖，寻求自我安慰的口号。如今的年轻人具有大胆的批判精神，也热爱追求时尚，他们常常通过购买潮流玩具来取悦自己的精神生活。在当前IP文化市场的流行趋势下，IP形象设计不断地被应用到各种文化传播与商业领域中。
In the past, the Internet media called the "rat people" who lived in big cities. In today's Internet environment, words such as "rat people" and "migrant workers" have entered the language system of young people, expressing the self mocking attitude of young people under the pressure of life. They are also slogans for young people to keep warm and seek self comfort. Today's young people have a bold critical spirit and love to pursue fashion. They often buy trendy toys to please their spiritual life. In the current popular trend of IP culture market, IP image design is constantly applied to various cultural communication and commercial fields.
本次毕业设计以“鼠人”为主题，创作出四个积极乐观且形态属性各不相同的鼠人IP形象，以及赛博朋克和奇幻仙境风格的角色场景和一系列衍生文创产品，通过CG渲染和3D打印实物模型的方式，更加直观具象地刻画展现出老鼠人形象。鼠人士多角色设计以萌趣、靓丽、潮流、酷炫的四种角色定位，来获得年轻人的认同感和归属感，试图让以“老鼠人”自称的社会群体消除贬义标签带来的自卑感，转而为他们带来乐观的能量和平等的关怀。与此同时，鼠人士多角色设计也为未来的鼠人士多文化创意品牌创造了基本的视觉资产。
本次毕业设计以“鼠人”为主题，创作出四个积极乐观且形态属性各不相同的鼠人IP形象，以及赛博朋克和奇幻仙境风格的角色场景和一系列衍生文创产品，通过CG渲染和3D打印实物模型的方式，更加直观具象地刻画展现出老鼠人形象。鼠人士多角色设计以萌趣、靓丽、潮流、酷炫的四种角色定位，来获得年轻人的认同感和归属感，试图让以“老鼠人”自称的社会群体消除贬义标签带来的自卑感，转而为他们带来乐观的能量和平等的关怀。与此同时，鼠人士多角色设计也为未来的鼠人士多文化创意品牌创造了基本的视觉资产。
This graduation project takes "Rat Man" as the theme, and creates four positive and optimistic IP images of rat man with different morphological attributes, as well as the role scenes of cyberpunk and fantasy Wonderland style and a series of derivative cultural and creative products. Through CG rendering and 3D printing of physical models, the image of rat man is depicted more intuitively and concretely. The multi role design of rat people aims to gain the sense of identity and belonging of young people by four roles of cute, beautiful, trendy and cool, trying to make the social groups who call themselves "rat people" eliminate the sense of inferiority brought by derogatory labels, and bring them optimistic energy and equal care. At the same time, the MOUSE STORE role design of rat personage also creates basic visual assets for the future MOUSE STORE-cultural creative brand of rat personage.
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角色世界观设定：
Role world outlook setting
本作品一共设计 4 个鼠人角色，每个角色的设定背后都映射了真实的社会现象，笔者借此表达对未来社会发展的思考与想象。此外，鼠人角色设计借用了主机游戏《CYBERPUNK2077》的赛博朋克世界观，从现代社会逐渐发展为赛博朋克社会的过程中，笔者截取其中某一时间点，将其定义为“半赛博朋克社会”。在半赛博朋克社会中，人口结构、环境污染、通货膨胀、贫富差距、阶层歧视等历史遗留问题仍然没有得到改善，几乎所有人都生活在巨大的压力之中。随着社会的发展，一小部分人类逐渐演化成为了鼠人。其中一群佼佼者成立了一个鼠人组织，名为“MOUSE STORE 鼠人士多"。鼠人士多是鼠人社会组织，鼠人组织的信条是反压迫、反剥削，向往在强者与弱者之间取得某种平衡机制，追求更公平的社会环境。
本作品一共设计 4 个鼠人角色，每个角色的设定背后都映射了真实的社会现象，笔者借此表达对未来社会发展的思考与想象。此外，鼠人角色设计借用了主机游戏《CYBERPUNK2077》的赛博朋克世界观，从现代社会逐渐发展为赛博朋克社会的过程中，笔者截取其中某一时间点，将其定义为“半赛博朋克社会”。在半赛博朋克社会中，人口结构、环境污染、通货膨胀、贫富差距、阶层歧视等历史遗留问题仍然没有得到改善，几乎所有人都生活在巨大的压力之中。随着社会的发展，一小部分人类逐渐演化成为了鼠人。其中一群佼佼者成立了一个鼠人组织，名为“MOUSE STORE 鼠人士多"。鼠人士多是鼠人社会组织，鼠人组织的信条是反压迫、反剥削，向往在强者与弱者之间取得某种平衡机制，追求更公平的社会环境。
In this work, a total of 4 rat man characters are designed, and the setting of each character reflects the real social phenomenon. The author uses this to express his thinking and imagination about the future social development. In addition, the design of rat and man characters borrows the cyberpunk world view of the host game cyberpunk2077. In the process of gradually developing from a modern society to a cyberpunk society, the author intercepts a certain time point and defines it as "semi cyberpunk society". In the semi cyberpunk society, the problems left over by history, such as population structure, environmental pollution, inflation, the gap between the rich and the poor, class discrimination and so on, have not been improved, and almost all people are living under great pressure. With the development of society, a small number of human beings have gradually evolved into mouse man. Among them, a group of outstanding people set up a mousemon organization called MOUSE STORE. MOUSE STORE are social organizations of rat people, whose creed is anti oppression and anti exploitation. They yearn for a certain balance mechanism between the strong and the weak, and pursue a fairer social environment.
