I was the UX/UI designer on the innovation team that worked on a project for The AA to explore how they can alleviate the burden of ownership for drivers.
We needed to now exactly what that burden is;  is there a problem that drivers will pay to solve; what does the solution look like and what are it’s features, and is there a big enough addressable market?

We used design to learn, by exposing consumers to early solution provocations and prototypes, which I designed and programmed, gaining deep insights in to problems and desirability of features. We refined and iterated the solutions and tested critical assumptions based on the insights we were gathering. This allowed us to differential high and low value problems, find the right balance, form the DNA of the solution and bring it to life with a web site, clickable prototype and videos.