Experiential marketing works to connect brands with their target audience through an unforgettable live or virtual experience. Many companies have been using this outreach technique for years and their success demonstrates the immense and untapped power of experiential marketing.

Experiential marketing involves a more direct approach to connecting with clients. This special class of marketing generates interest and is linked with a higher rate of quality conversions.

Most traditional advertising strategies are largely passive, requiring the prospect to listen to a sales person or read promotional content. In contrast, experiential marketing is an active form of advertising which leaves prospects feeling something, instead of half-hearing an ad on TV or absentmindedly driving past a billboard without really taking in the message.

The new generation of consumer is savvy. They are drawn towards a brand that offers them the chance of direct connection. When you add an experiential element to your marketing strategy, you push it out from its passive state by activating the senses. It is a known fact that people remember something when their senses are engaged.

Experiential marketing offers the opportunity to generate response and interact with your potential clients. Many companies use innovative 3D technology to create an unforgettable, ‘in your face’ experience. In addition to being a more sophisticated, memorable and unique way to connect with your customers, this sort of marketing creates a buzz about your brand.

This modern-day ad strategy is focused on genuinely astounding clients for tangible, measurable conversions.

Examples of Innovative Experiential Marketing Strategies

• Themed pop-up shops
• On-site art installations
• Multi-sensory playground
• Augmented reality product showcasing
• Virtual or in-person immersive experiences
• Buzz-generating stunts

Bradley Dean is a principal at Granite Productions in Toronto. His creativity and innovative experiential marketing ideas have helped countless companies improve their client conversion rate, while cementing their position in the marketplace.

Bradley Dean and the Granite team in Toronto have proved to be a significant asset to companies, producing successful experiential marketing events across Canada. In September 2020, Bradley Dean, with the Granite Productions team, produced the Virtual Travel and Leisure Show, which was Canada’s first-ever, cross-country virtual travel and leisure show. This one-of-a-kind show garnered attention and accolades for its extraordinary concept and ease of participation.

It allowed attendees to gain access to exhibitor’s videos, download pamphlets and chat online with representatives, just as they would at conventional in-person shows. This show gave the purchasers a simple and effective way to look for vacation inspiration and make future travel plans absolutely free, without any stress of traffic or line-ups.