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I   L O V E   S H O E S
Identity and webdesign
 
 
People love shoes, many shoes. They like buy new models, collect them, care about it. If there is a lot of shoes you need a place where you can keep all of them. The best decision is shoe shelf, which includes many sections for any items. This symbol was used for logo of I LOVE SHOES store.
 

 
 
 
 
L O G O T Y P E
 
Like the shelves can be different and the logo has some variations. It has a mathematical proportions and that’s why it’s easy transformable.
 
 
C O L O R S
 
White, yellow and brown color palette creates feeling of comfort and easiness with a little touch of luxury.
 
 
C A R D S  H O L D E R
 
For corporate cards there were made holders in the shape of shoes. They would be used
in store cash zone. 

 
 
B U S I N E S S  C A R D S
 
White personal business cards (600 g/m2) were embossed over the silk printed text to create imitation
of the shoe shelf sections. For corporate cards we used chocolate and mustard Murillo Paper (260 gsm).

 
 
 
W E B S I T E 
 
Website design continues identity style. It keeps impression of purity because of new layout
and color scheme.
 

T E A M :

art-director — Pavel Emelyanov
designer — Valeriy Golubzov
webdesign — Pavel Emelyanov
photo set — Pavel Emelyanov
manager — Denis Gluschenko
visualization — Maria Sinutina
photographer — Anatoly Vasiliev
logo animation — Dmitriy Golubevskiy
print materials — F61 work room
 
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