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People love shoes, many shoes. They like buy new models, collect them, care about it. If there is a lot of shoes you need a place where you can k… Read More
People love shoes, many shoes. They like buy new models, collect them, care about it. If there is a lot of shoes you need a place where you can keep all of them. The best decision is shoe shelf, which includes many sections for any items. This symbol was used for logo of I LOVE SHOES store. Like the shelves can be different and the logo has some variations. It has a mathematical proportions and that’s why it’s easy transformable. White, yellow and brown color palette creates feeling of comfort and easiness with a little touch of luxury. For corporate cards there were made holders in the shape of shoes. They would be used in store cash zone. White personal business cards (600 g/m2) were embossed over the silk printed text to create imitation of the shoe shelves. Website design continues identity style. It keeps impression of purity because of new layout and color scheme. Read Less
Published:
 
I   L O V E   S H O E S
Identity and webdesign
 
 
People love shoes, many shoes. They like buy new models, collect them, care about it. If there is a lot of shoes you need a place where you can keep all of them. The best decision is shoe shelf, which includes many sections for any items. This symbol was used for logo of I LOVE SHOES store.
 

 
 
 
 
L O G O T Y P E
 
Like the shelves can be different and the logo has some variations. It has a mathematical proportions and that’s why it’s easy transformable.
 
 
C O L O R S
 
White, yellow and brown color palette creates feeling of comfort and easiness with a little touch of luxury.
 
 
C A R D S  H O L D E R
 
For corporate cards there were made holders in the shape of shoes. They would be used
in store cash zone. 

 
 
B U S I N E S S  C A R D S
 
White personal business cards (600 g/m2) were embossed over the silk printed text to create imitation
of the shoe shelf sections. For corporate cards we used chocolate and mustard Murillo Paper (260 gsm).

 
 
 
W E B S I T E 
 
Website design continues identity style. It keeps impression of purity because of new layout
and color scheme.
 

T E A M :

art-director — Pavel Emelyanov
designer — Valeriy Golubzov
webdesign — Pavel Emelyanov
photo set — Pavel Emelyanov
manager — Denis Gluschenko
visualization — Maria Sinutina
photographer — Anatoly Vasiliev
logo animation — Dmitriy Golubevskiy
print materials — F61 work room
 
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