The Covid-19 pandemic that’s swept across the world in 2020 has understandably created a host of challenges for businesses. Especially for small businesses, there were many new problems as the whole social landscape in which businesses operate got turned upside down. However, along with these challenges were opportunities. The pandemic shook things up, but in some ways, it was a blessing in disguise. It allowed businesses to reimagine themselves and prepare for a better future once Covid-19 becomes a thing of the past.

For many small businesses, a digital presence was optional before Covid. The pandemic quickly changed that. It became a matter of survival for businesses to establish a connection with customers through online platforms and provide customers with contactless ways of receiving products and services. Doing business virtually had been possible for a while by 2020. Still, many businesses didn’t feel the need to utilize emergent technologies to connect with customers via social media and websites or provide eCommerce services. The Covid pandemic forced businesses to get up to speed with new technologies, which, in turn, makes them more competitive and viable in the long run. It was a steep learning curve for many businesses, but they are now better off because of it.

To learn more, please visit Ofir Ventura's business blog!