Brand:
Loro Crisps & Mak Tok
Project:
Loro Crisps asked me to design a new pack style for their recent collaboration with Mak Tok Chilli Sauces. I wanted a strong, bold look so that these would jump off the shelves and entice people to pick them up.
Loro has all the vibes of Columbia, and that was one thing I wanted to convey with the design. I also made sure that their logo was prominent as one of the primary communicators, with the goal of increasing brand awareness and using the opportunity to introduce the brand to new people.
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