6 out of 10 people don’t watch scary movies if they’re alone.
To lunch A Classic Horror Story, Netflix has created Andy, the first hand that holds your hand.
Thanks to its sensors, Andy recognizes your fear and gives you a pleasant feeling of comfort.
Many horror movie fans have managed to watch A Classic Horror Story on their own.
Client
Netflix Italy
Creative Agency
Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
Executive Creative Director: Michele Picci
Creative Director: Alessandro Candito
Associate Creative Director/Art Director: Dario Citriniti
Senior Copywriter: Anita Merlin
Head of Creative Technology: Mauro Mazzei
Project Manager: Vittorio Cafiero
Hand Crafting
CABINAA
Video Production
Production company: Prodigious
Head of Production: Francesca Zazzera
Executive Producer: Gianluca Stabile
Producer: Simona Chiarello Ciardo
Director: Riccardo Di Giacomo
DOP: Fabio Casati
Editor: Enrico Munarini
