Turning Social Conventions Upside Down
Scepter & Sword Wine Co. produces premium wines from Columbia Valley, WA, one of the world’s most exciting up-and-coming wine-producing regions.It was founded with the mission of building a wine-oriented, experiential platform to help inspire curiosity, provoke discussion and challenge perceptions around social equality while celebrating female empowerment.
The imagery of the scepter appears in different shapes and sizes and is present in many cultures throughout history. The packaging reflects this approach, a label that demands to be turned upside down where it becomes a scepter, the ultimate symbol of a queen’s power and authority.
Client: Scepter&Sword Wine Co.
Agency: Mubien Brands + Workshop Built
Creative Direction: David Mubien, Robert Laplante, Víctor Mubien
Art Direction and Label Design: David Mubien
UI/UX: Javier Ochoa
Web Development: Ángel Pérez
Art Direction and Label Design: David Mubien
UI/UX: Javier Ochoa
Web Development: Ángel Pérez
Video: Jordyn Roach, EdiciónPRO
Motion: Daniel Iglesias
Queen Photography: Kate Woodman
Model: Madeline Minkema
Hair Styling: Andy Tseng
Makeup: Amy Gillespie
Backdrop/set: BackdropStudio
Product Photography: Víctor Mubien, Daniel Iglesias, Rick Starkman
Music: Apashe - Good News
