Astra Theatre
Holden
Holden
Holden had bought the Drive hour and had five one-minute spots to fill. Instead of running stand-alone ads, a five-part radio play that parodied a famous film was created. With a Holden Astra playing a key role. To support the radio spots we created a microsite known as the 'Astra Theatre' within the stations main site. The drive-in themed site contained all of the radio spots as well as information about the Holden Astra. The client loved the work so much we did it again for another film...
