Coors Light Beer Packaging Design | 2021
It's a repackaging design project for Coors Light, which is a light beer brand that takes pride in the process and ingredients that go into making 'The World’s Most Refreshing Beer.' The aim in this project is make people stop, take notice and garner earned media for Coors Light which refreshes their life. Let’s Coors Light to be people the official beer to relax and release stress.
The three different packagings represent three different moods and three different flavor for people to choose. People can according their correctly mood to choose the version of beer to drink and scan the QR code in back side.
In fact, the packaging design connected to an app which is connected to Coors Light community and offer a chances to let people talk freely in online to express their feeling and release their stress.
The QR code is direct people into an app and leads them into different room which is the color of beer and talk with the same color pickers. It is Coors Light community based on this app to make them stop and have some conmmuncation with different people safety under the covid-19 pandemic.
Thank you for your attention:)
