150 years.
Anniversary identity
Gymnasium №3
Anniversary identity
Gymnasium №3
2010 – 1860 = 150.
The year of the celebration minus the high school foundation equals its age.
That is the concept of the logo expressed in a simple and mathematically accurate way. After the concept formulation we asked the high school teachers to join the identica creation process. They developed numerous variations of the logo written in white chalk on the blackboard. We only had to take photos of these calligraphic solutions and to create an adaptive and strict style for the oldest school in Ufa and to link it visually with the high school style that we had developed earlier. The slogan was also developed within the corporate style.
Slogan: A century and a half of class* work.
*There is a wordplay. In Russian class as an adjective has two meanings: 1) cool, first-rate; 2) associated with classroom.
That is the concept of the logo expressed in a simple and mathematically accurate way. After the concept formulation we asked the high school teachers to join the identica creation process. They developed numerous variations of the logo written in white chalk on the blackboard. We only had to take photos of these calligraphic solutions and to create an adaptive and strict style for the oldest school in Ufa and to link it visually with the high school style that we had developed earlier. The slogan was also developed within the corporate style.
Slogan: A century and a half of class* work.
*There is a wordplay. In Russian class as an adjective has two meanings: 1) cool, first-rate; 2) associated with classroom.
Art director, designer: Ilshat Baiburin
Copywriter: Ilshat Baiburin
Calligraphic solutions: the high school teachers
Copywriter: Ilshat Baiburin
Calligraphic solutions: the high school teachers
