The new packaging for Lothamilk Social media campaign
About client
Since 1997, Lothamilk has been a popular dairy brand in Vietnam. They use traditional European milk-making methods with no preservatives or potentially harmful additions.
Objective
Customers want to communicate the launching of new packaging to GEN Z and MILLENNIALS, bringing the brand closer to them. Taking advantage of customer demand for "the pasteurized fresh milk" products and "the pasteurized drinking yoghurt" is increasing.
Solution
Mood & Tone: FASHION, DYNAMIC, MODERN, INNOVATION.
The pasteurized fresh milk line: friendly, natural and fresh style.
The pasteurized drinking yoghurt line: youthful, dynamic, street style.
