The main tool in the design was a new Logo for brand. Name Пингви - from Russian means penguin, but in the original, short form.
A symbol that is original, but also very simple conveys information and images. The brand has several collections of flavors, which are formed in different ways, but the logo serves as the basis and connecting element in them.
Minimalistic and strict, the design of the new ice cream quickly won a young and modern audience.
