Billboard campaign for the violence against women day, sponsored by Avon / Cerchi d'Acqua Onlus.
Featuring the international rugby champion Mauro Bergamasco.
Claim: MAN VS. WOMAN: STOP THIS MATCH.
Agency: Quindicizerotre, Milan. Photo Paolo Cecchin.
1 woman out of 3 has been beated by a man. We're only losers.
For many women the toughest match is in their homes.
Menaces, blackmails, punches, rapes. And no referee holding it up.
Every time a woman gets beaten, it's a loss for everyone.