Target's promotion of the Avengers film was not confined to the Toy aisle. They celebrated the movie across the store with everything from pillow cases to pencils. We comissioned some incredible model makers to help us produce a print campaign to reflect the fun your kids can have when there truly is a Superhero in every aisle.
Creative Directors: Guy Seese, Chris Mitton
Art Director: Drew Dayberry
Copywriter: Casey Hall
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA/house
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack
Agency: Wieden + Kennedy, Portland
Client: Target
Copywriter: Casey Hall
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA/house
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack
Agency: Wieden + Kennedy, Portland
Client: Target
