This project was an exploration in branding for a local farmers market. The concept was based on how local farmers and community members interact during the market. On social media, many markets post pictures of children and families buying fresh fruits and vegetables. I incorporated 'fruit printing' - a method of cutting a fruit of vegetable in half, painting it, and then stamping it onto a sheet - as a unique branding opportunity.

Fruit printing is something that is easy and often done as a home activity between parents and children. It's colorful, fun, and most of the fruits are easily recognizable.