The graphic element of the logo is derived from the word ‘Malur’ itself. All the letters of Malur can be found in the design, with end result resembling a lotus flower.

Lotus is one among the important symbols to be used from the ancient days in our Indian culture. It grows in muddy water and ascends above the surface to bloom into an astonishing beauty. The flower represents innumerable things, but as for the brand it can stand for purity, growth, pride, hope, triumph over obstacles and a long life and health to the wearers of Malur.