Black Friday campaign
Conor McGregor is the official brand ambassador of the international betting company Parimatch.
In autumn 2020 Parimatch launched a new Black Friday campaign, the company offered +50% bonus to the players deposit.
Being the company, that pushes the boundaries and dares for more, Parimatch came up with a hilarious idea –to offer 50% of "Conor McGregor" to the deposit, literally. To bring the idea to life we created "mini Conor" – a little copy of the real Conor McGregor, that became the hero of the campaign.
Conor McGregor is the official brand ambassador of the international betting company Parimatch.
In autumn 2020 Parimatch launched a new Black Friday campaign, the company offered +50% bonus to the players deposit.
Being the company, that pushes the boundaries and dares for more, Parimatch came up with a hilarious idea –to offer 50% of "Conor McGregor" to the deposit, literally. To bring the idea to life we created "mini Conor" – a little copy of the real Conor McGregor, that became the hero of the campaign.
Sketches
Key Visual
Key Visual 2
Promotional stories video in Conor McGregor's official instagram @thenotoriousmma
OOH
