Wayne wanted to personalize his roofing company logo by adding caricatures of himself and some employees. Caricatures are always fun and tricky. Caricature involves exaggeration and distortion; you want to capture the look and character of your client without being "offensive". Good communication/art direction is important, and if done right, can add charm and personality to your brand.
Wayne and fellow employees, Lea and Ryan.
Wayne sketch. Smile!
Ryan sketch. Goose up that hair; widen those cheeks!
Lea sketch. Accent those face lines and that wavy hair!
Friendly wave!
Build outlines in Adobe Illustrator.
Done Rite Roofing logo.
Final Done Rite logo personalized with employer/empolyee caricatures.
