The Royal Conservatoire The Hague
The Fund for Excellence offers seven private benefactors or business partners the opportunity to associate with a named scholarship to one of the seven excellent talents of the Royal Conservatoire The Hague.
Excellent talent from all over the world finds his or her way to the Royal Conservatory in The Hague. Being such exceptionally talented students that they entrance examination received at least a 9.5 mark. Support from private or business patrons is necessary, (due to significantly reduced government support) to recruit these talents to give them the very best education, and they to prepare for the absolute world top.
The question to us was: how are we going to notice this? And how do we introduce these seven excellent students to the world of the right benefactors?
We came up with the concept: Seven for Seven, Excellence for Excellence.
We conducted 7 video interviews in which we introduced the students. We alternated the interview images with pieces of some amazing music they played on stage. Some were a bit camera shy, some were remarkable easy to talk to, but everyone presented themselves beautifully. Exactly as they are.
We designed a website where all interview portraits and additional information came out nicely and clearly. A website without fuss, with a clear call to action.
Camera: Justin Bekker