Rakizio is a new product launched by a small family business in Tinos island, Greece. 

The project's main objective was to create a contemporary brand identity combining traditional elements (in this case the featured linear pattern inspired from the traditional Tinos' Dovecotes) that would make the product distinctive and allow it to claim its own place in the market of Greek traditional beverages. Custom designed typography also contributed to emphasise the brand's double character that connects contemporary and traditional elements.