The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans.

Behind the scene:

The Star

Enjoy short vercion with stranger guy:

Client Heineken
Advertising Agency: 
Great Advertising Group
Production: HotShotFilms
Director: Alexey Butakov
Dop: Artem Dzharayan
Cg: Dmitry Titkin
Copywriter: Dmitry Kovalev

By the final of activation brand Heineken got free mentions increase more then 2344% (!) and 

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