ROOM2030
Madrid, 2021
Visual Identity, Art Direction, Web Design
Visual Identity, Art Direction, Web Design
ROOM2030 is an integral technological solution that produces smart modular rooms in a sustainable, quick and efficient way. Allowing short production times for highly customisable products, it aims to create the room of the future and to become the reference in technological modular spaces. Combining the notions of design harmony with healthy habitat, it intends to use technology, digitalisation and connectivity to build a more human and closer environment for people.
We created a branding that transmits the values of ROOM2030 such as technology, sustainability and nature. Therefore, we imagined a versatile identity that reflects the high modularity of the project.
The geometric typography is intervened and incrusted with an interchangeable and more organic character that reflects the link to nature and its closeness. These changing letters within the logo also transmit the idea of a custom-made service as much as flexibility. Void spaces are another main key point of the identity, where the blanks bring the sensation of architecture, rest, well-being and wellness.
A flexible identity that shows peacefulness and modernity, matching ROOM2030’s innovative modular manufacturing system and motto: to build highly technological, cosy and sustainable rooms.
Client
ROOM2030
Logo Typographic Counselling
Cecilia del Castillo
Photography
Velkro
Cecilia del Castillo
Photography
Velkro
