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    THE POTATO DAY How do you show that different types of potatoes have different qualities? Lately, it has been popular to underestimate the potato… Read More
    THE POTATO DAY How do you show that different types of potatoes have different qualities? Lately, it has been popular to underestimate the potato. We wanted to set the record straight and remind chefs, restaurant owners and others that there’s a lot of exciting stuff to do with this very healthy vegetable. A special event was put together in honour of the potato. For almost 12 hours, the event progam was filled with relevant lectures, cooking competitions and entertainment. The day was finalized with dinner based on the potato (of course) and a party for the kitchen expertise afterwards. Seen through Missions eyes the highlight was a catwalk, where models ”personified” different types of potatoes, like Amandine, Franceline and Pimpernel. You might say that the message was that potatoes can be sexy and versatile. This untraditional approach was accentuated with the use of design, clothes and casting. POTETDAGEN Hvordan viser man at forskjellige typer poteter har ulike kvaliteter? Det har vært litt på mote å undervurdere poteten i det siste, så vi ønsket å minne storkjøkkenbransjen på hvor mye spennende som kan gjøres med denne knollen. En egen dag ble derfor viet til vår allsidige venn. Arrangementet pågikk i nesten 12 timer, med foredrag, kokkekonkurranser og underholdning, potetbasert middag og fest for kjøkkenekspertisen etterpå. Høydepunktet for Missions del var nok et catwalk-show som ble fremført av et knippe ”potetmodeller”, som minnet publikum på at poteter kan være sexy. Ved hjelp av design, klær og casting fikk vi på utradisjonelt vis tydeliggjort de ulike kvalitetene til noen av de potettypene som kundene faktisk kan velge mellom, som Amandine, Franceline, Gulløye og Blå kongo. Foto: Veslemøy Vråskar/Palookaville Eventbyrå: Medvind Read Less
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How do you reinvent a product that people have turned their back on?

BAMA Potato day 
Its fair to say there’s been a bit of trend to underestimate the ubiquitous potato. Bama Food Services assigned Mission to revitalize opinions amongst chefs and communicate how much more this humble vegetable has to offer.

Our response was to organize a special day dedicated to our versatile friend – ‘Potato Day’. The event was a jam-packed 12 hours, with presentations, cooking contests and entertainment culminating in a potato based dinner (naturally). The highlight of the day was a catwalk show performed by our “potato models” reminding the audience that potatoes can be sexy too!