Petite Chocolatine is a Vietnam-based consultation and guidance service for first time parents. The client needed their brand to represent care, gentleness and nourishment.

Our initial sketches felt a little bit too literal, we made use of shapes like baby mobiles, nests and hearts. But we felt we needed to move away from the typical imagery associated with babies.

Since Petite Chocolatine is a Vietnam-based company we decided to create a logo that implemented some of the local culture. It is said that Vietnamese mothers boil water and then release the steam to sooth a baby and help them sleep, so the final logo represents bubbles and steam.

We also designed a set of icons that describe the services of the company, from prenatal care to 4 years of age.

Visit the website on www.petitechocolatine.com