Micromobility is the ideal solution to the last mile problem. With the average commuter spending roughly 41 hours a year in traffic, people are looking for a more agile way to get around.
Electric scooter usage is increasing and accessibility is becoming a priority. The biggest operators are moving towards a subscription service versus a pay-as-you-go ride sharing model, signalling that consumers want to use scooters on a daily basis. In 2018, of the 84 million micromobility share trips taken, 38.5 million were on scooters. However, public rental scooters are not designed for personal use and existing manufacturers are building scooters without considering advanced technology to aid usability and safety.
Cities are lacking proper infrastructure, such as sufficient bike lanes, making the adoption of shared scooters difficult and dangerous for both riders and the public. Since dockless bikes and scooters are a novel concept, most cities do not have proper regulations in place to allow these transport programs to run efficiently and effectively. One example is restricted zone travel, which leads to electric scooters being mistreated and misplaced on streets.
Urban environments are becoming more crowded and polluted, resulting in a push towards zero-emission travel. Operators that are exploring the swappable battery model are trying to incentivise users to remove their depleted scooter battery for charged ones. However, this is costly and inconvenient for consumers as they are required to travel to inaccessible charging stations.
GO is an electric scooter solution that provides zone-free travel using a personal leasing model, enabling accessibility for users to commute to nearby or remote locations without the burden of being restricted to an area or zone.
With the flexibility of travel, GO delivers innovative safety features, enhancing usability and reliability when travelling the last mile.
In parallel the app gives cashback incentives and real time notifications of deals which riders can chose to purchase en route, helping to build a network with shops and retailers as well as encouraging users to ride emission-free.
GO uses camera-sensing and wireless communication technology to give users the ability to use their smart phone as a rear mirror, making blind spots visible. This is triggered via face recognition. When the user looks down at their phone, the back camera is activated and an on-screen prompt appears. This technology can work together with the handlebar, which vibrates to alert the user of any hazards coming from behind. Both safety features can be toggled on and off at any given time using the app.
The front lever allows users to trigger the indicators using their thumb. This activates the rear lights situated at the back of the electric scooter. As soon as the user makes a turn, the indicators turn off automatically.
Using a magnetic solution, GO enables the user to connect their smart phone to the angled frame for the purpose of navigation. Users can also enjoy the capability of pairing their wireless headphones to the electric scooter without having to remove their hands from the handlebar.
Locking and unlocking a scooter has never been so straightforward. Simply mount a smart phone onto the scooter or enter the unlock PIN to start riding. Once users have reached their desired destination, they can remove their smart phone from the holder and the wheel will lock automatically.
Instead of bringing the whole scooter into the home, the design integrates a portable battery that allows users to easily remove and charge, providing a full day’s worth of power.
Currently, no operators have a night mode feature on their app. GO adopts the smart phone light sensor and adapts the user interface to the brightness of the rider’s environment, thus reducing visual strain and improving the overall navigation experience.
By operating a personal leasing model, users have the flexibility to select their desired subscription and collection method, either via home delivery or from a nearby pick-up location. GO supplies a branded magnet which must be attached to the inside of the rider’s phone case. They can then commence zone-free travel, riding smoothly from door to door.
Existing operators lack visual appeal as most electric scooters today are built with off-the-shelf components. GO resolves this by considering a fully integrated and ergonomic design. Soft forms and balanced neutral colours gives the scooter a premium look and feel. This is complemented with a bold brand and expressive smart phone user interface.