What is Floof?
Floof is an app which offers personalised information about your cat’s health and wellbeing. Floof takes the hassle and stress away from cat care, perfect for a busy life! This app also has an added service where you can spread the cost of cat care throughout the year with a monthly subscription box making things
like de-worming much easier.
Floof | The Cat Box
Take the cost of care and spread it throughout the year with our subscription box. This includes the best flea & worm treatments for your breed, helpful reminders specific to your needs, great discount vouchers and it even comes with treats for your floofy friend!
More Information about Floof
Floof was a work I designed for my final project at the Ara Institute of Canterbury. It was designed to target younger generations of females who are cat owners. Its main purpose is to make cat care more accessible to the everyday cat owner. One of the main issues that stops people taking appropriate care of their cats is lack of money and inaccessible information. With this project I wanted to take the unnecessary jargon away from established cat products and rebrand them in a way which would connect with my target audience. Floof is all about preventative care so that, in the long run,
cat care won't get so expensive.
