Lazly Bateman's profile

sure II Brand Identity

InDesign
Branding











sure craft beer bar
&
electronic music club





Sure is all about the connections between people seeking new experiences and the strong link between music and craft beers. Whether you want to share your musical knowledge with others or just enjoy the music and drink a craft beer, a unique experience and good vibes are guaranteed.

To integrate musicality into the brand we used sound-wave based shapes. The textures are Mandelbulb 3D fractals with Photoshop afterwork. The shapes reflect to the sound, the beer type and the texture. This bold aesthetics create a mysterious, strange but still natural look for the identity.

From the sound-wave shapes to the colorful fractal textures, the identity seeks to visually translate the good vibes and feelings that we feel while tasting a cold beer and listening our favourite kind of music.



























sure II Brand Identity
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sure II Brand Identity

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