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    Device Alive is an in-store digital initiative, designed to bridge the customer experience gap by providing information to potential buyers while… Read More
    Device Alive is an in-store digital initiative, designed to bridge the customer experience gap by providing information to potential buyers while they wait for an available sales associate. Video loops play on the screens of phones and tablets, enticing customers with punchy language, bright visuals, and the call to "Touch to Learn More." Once a customer touches the device, a menu appears, offering a variety of more detailed videos that educate about device specific features, the OS, and service with AT&T. Read Less
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Stephanie Helms
Glass Eye Screenworks: Device Alive 2012-2013, others
 
Much of my writing for Glass Eye was primarily focused on the agency's most expansive project: AT&T's Device Alive.
 
Device Alive was an in-store digital initiative, designed to bridge the customer experience gap by providing information to potential buyers while they waited for an available sales associate.  Video loops played on the screens of phones and tablets, enticing customers with punchy language, bright visuals, and the call to "Touch to Learn More." Once a customer touched the device, a menu appeared, offering a variety of more detailed videos that would tell them more about device specific features, the OS, and service with AT&T.   
 
I created scripts for these projects, structuring videos to relate demographic-specific stories concisely using targeted language, content strategy, and appropriate visual cues.
 
In 2012, many of the videos included narration. However, in 2013, we created a less invasive text-only style. After researching similar projects and doing fieldwork, we worked together to create the style for DA 2013.
 
The samples attached below demonstrate the basic style for both an Attract Loop ("sizzle") script, and a more detailed Device Highlights script. The visual notes acted as preliminary storyboards. 
 
I have also included several examples of finished videos for reference.
 
All Device Alive content belongs to AT&T and is reproduced here for non-commercial purposes. 
I also assisted with the Glass Eye promotional video above (found visual assets and asisted with creative development process).