My Life, My Card. Print.
When we hired Annie Liebovitz to create portraits for American Express we devised the Questionaire at the same time. This allowed Annie the freedom to sum up the subject, in one powerful image. But also allowed the subject the opportunity to talk to the viewer in their own words, and in their own handwriting.
Group Creative Directors: Chris Mitton, John Liegey
Copywriters: Kate McCagg, Jon Koffler, Jon Wagner Greg Greenberg
Art Directors: Kate Wilentz, Dustin Duke, Kevin Amter
Copywriters: Kate McCagg, Jon Koffler, Jon Wagner Greg Greenberg
Art Directors: Kate Wilentz, Dustin Duke, Kevin Amter
Chief Creative Officer: David Apicella
Photographer: Annie Leibovitz
Agency: Ogilvy & Mather New York
Agency: Ogilvy & Mather New York
Client: American Express
