Client Brief : Rosenhoff Dagligvare is a grocery store that wants a logo that can represent a store that has a large selection of products, especially the organic products it sells. This logo wants to look modern, fun, organic, and simple.
Solution : A logo that takes the visual concept of a shopping bag and combines it with the visuals of a field/garden. These two objects will later represent the brand of this business. In addition, the shape of 4 curved lines also represents a consumer's flexibility in choosing the products to be sold later.