Restaurant Brand eXperience Design

Dec 2020 – Jan 2021​​​

We developed a brand identity that encompasses both lingual and visual aspects; this contains from the brand’s name to the individual graphics. The brand’s name ‘Cesta’ means basket in Latin, and it is based on the concept of a midday picnic with fresh ingredients in a basket. The logo design was created by combining a sensibly modified logotype and basket-form symbols. Furthermore, this has a unique personality. Our goal is to make people feel like they are enjoying a picnic while eating inside the restaurant.

BX / BI designer: Donghee Lee 

(Level Of Contribution : 100%)

@design_lui

Soilbaker Client: CESTA

@cesta.seoul