Musavvir Ahmed's profile

Uncovered - Event Branding

1° Initiative logo by Grey Advertising Bangladesh.
 
What's 1° Initiative?
It's a registered nonprofit youth organization based in Bangladesh with branches in Canada, USA, Australia, Iraq and Nepal; which provides mentorship to young people to engage them in active citizenship and inspire entrepreneurship.

What's "Uncovered"?
1° Initiative, also denoted as 1dI, is hosting a 4 day event for those artists who don't get considered artists just because their art form is not well known here. They can come together to conspire against the rest of the world and to showcase their talents.

Uncovered will feature all sorts of art forms ranging from performing arts to visual arts, and rare musical instruments you might never even have heard of.
 
"start thinking about I, that could lead to we."

Geomatrical representation of 1° Initiative:
When asked what shape is 1di to them, representatives of 1dI mentioned the following shapes:

1) Straight line: distinguishable for its infinite possibilities and functional soundness.

2) Circle: characterized by it's velocity and it's ever-expanding nature, yet constricting in its own way; always leading the curious yet inconspicuous soul somewhere good.

 

Justification of the colour scheme:
With the constraint of complying to the original brand/logo guideline of 1dI, produced by Grey Advertising Bangladesh, I tried to create the best combination of given and variable elements. Hence a similar swatch pattern can be seen emerging in the "Uncovered" design material.
 
Uncovered - Event Branding
Published:

Uncovered - Event Branding

Uncovered, hosted by 1° Initiative, is a 4 day event for those artists who don't get considered artists just because their art form is not well k Read More

Published: