Print Promotional Poster.

Bottle tags serve as an in-store touch point leading consumers to the Kraken micro site. 

Legendary Drink Competition micro site where consumers can post their legendary drink combinations to enter - The user who posts the drink with the most likes will win a ticket to the Kraken Black Spiced Rum Boat Cruz

The Kraken Black Spiced Rum Boat cruz: A black tie event aboard a fully branded yacht set to sail while guests sip on legendary drink mixes courtesy Kraken Rum.