The Florence Legacy Brand Identity
I believe my clients deserve beautiful spaces.
The Florence Legacy is a brand that embraces her past, and respects the future, a professional sewing studio that takes the inspiration of her grandma artist and creates beautiful craft fabric pieces.
Service: Web Development, Brand Strategy, Digital Merchandising
Client: The Florence Legacy
Year: 2021
Project
The identity of The Florence Legacy is traditional, portrays expertise, an inspire other to embrace their personal space. The challenge was to create a brand that felt fresh, but also respect the past. A platform to interact and shop pieces that will help you enhance your space and bring some color to your life.
Solution
We developed a branding that is very legible with a use of a flower as a main motif. The icon was developed by playing around with sumi ink on paper over and over, the result is a icon that portrays a sense of human presence. We played with Source Sans as a secondary providing stability and legibility to all the components. The color palette was inspired by fabric from Cheryl's studio as a direct connection to her craft.
Clear and intuitive website layouts were implemented as the main brand tool to explore all the products that they have to offer.
