We created the visual identity and packaging design for New Products' Haisenberg craft beer. The local brewery that makes it maintains high standards and offers limited batches of affordably priced unfiltered beer. It uses locally sourced ingredients without additives and German-origin hops to ensure that the beer meets world-quality standards.
The design solution is based on the modern rendition of Gothic typography as a reference to the German beer styles and employs high color contrast to differentiate within the product line. In it, we combined the beer's classic character and a color-coding usual for popular craft beer styles.
