GOOD HERO, visual identity
A playful visual identity for an entertainment company that believes in the power of storytelling. Good Heroes experiencing a good story in a good world.
Inspired by wooden block puzzles and toys which have inspired millions of children of all ages — a playful mark that references creative growth, play, variety & modularity was created— bringing the ethos of the company to life in a warm and approachable way.
Like the puzzles, the graphic identity can be rebuilt and adapted and combined into endless permutations giving Good Hero the flexibility to tell stories for all ages.
