New branding project for e-montepio, a sub-brand of @montepio_ .
e-montepio wants to become the cradle from which new initiatives are born to provide answers and services that help us make the change towards a more sustainable and socially just society and territory. Under these premises we have worked a new brand, that it had to be alive, organic, bright and designed to make a more rational, efficient and supportive world.
e-montepio wants to become the cradle from which new initiatives are born to provide answers and services that help us make the change towards a more sustainable and socially just society and territory. Under these premises we have worked a new brand, that it had to be alive, organic, bright and designed to make a more rational, efficient and supportive world.
Based on the logo of the brand umbrella "montepio", we incorporate the letter "e" at the beginning of the word to form this new change, e-montepio. The change is reflected in the letter "e" alive, so it has different versions and shapes that can remind you of leaves, plants, air ... in short, it represents life.
Throughout the graphic image for e-montepio we use vivid colors inspired in nature such as turquoise tones, which contrasted and combined with navy blues create new ranges and chromatic tones by multiplying between them.
In order to make a new brand more sustainable and contribute to the fight against climate change, we use a sustainable paper for all its materials. The Shiro Alga Carta paper by @favinipapers has been produced with algae from the lagoon of Venice, helping to solve the abnormal proliferation of these that occurred at the end of each summer, and that absorbed oxygen from the water damaging the ecosystem of the lagoon. This has reduced the demand for forest cellulose, and has made a decisive contribution to stabilizing its ecosystem.
