Project overview
Social media is an array of websites that allow people to connect with one another by forming an online profile and establishing relationships with others who are also using that site.
These factors have prompted social networks to evolve from mere means of keeping in touch with friends and family to having a real impact on society.
Influence of social media can be seen in such areas as politics, business, world culture, education, career paths, and innovation.
Marketing objectives
Grab attention and creating buzz.
Communicate Information.
Main insights driving the brief
Show impacts of social media on several issues and aspects
Target Audience (DEMOGRAPHICS)
Class : B,C
Age : 20-40
Gender : male,female
Language : Arabic
Location : Egypt
Communication Objectives
Social media as a source of public opinion.
Social media's impact or effect on certain issues, for instance, (the Palestine cause, etc.).
The impact of social media on your opinion.
Social media addiction and its effects on our lives.
The target audience will become more aware after the campaign.
Advertising mediums
BillBoards, social media ads
Advertising Appeal
Personal Appeal
Social Appeal
Fear Appeal
