Concept, develop and manage a “best in class” Creative product
Consistently provide innovative and creative ideas, putting forward imaginative alternatives and questioning traditional approaches and driving the creative team to do the same
Produce ideas with depth and good reasoning, and be able to clearly execute on those ideas from concept to solution
Lead development of printed materials and online resources documenting brand guidelines that guide the development of all visuals and written materials
Lead and direct the creative team from concept to completion on packaging
Charged with copywriting
Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs
Visualize, design and conceptualize a user experience
Delegate of day-to-day responsibility to other Designers, Art Directors, Senior Art Directors, Writers and Interactive Developers
Elevate the creative level of the work coming out of the creative team
