Hong Kong Jockey Club X Betakkuma - World Cup 2018
The world-famous international football tournament World Cup was held in 2018. The Hong Kong gaming organization, the Hong Kong Jockey Club, and the popular Japanese online mascot, Betakkuma, launched a series of advertiser visions to warm up the tournament.
Different from general gambling promotion projects, we hope that consumers will participate in the game with a happy mood, rather than focusing on the odds and winnings, etc., so we use cute characters and comic expressions to dilute the gambling elements , Focusing on the excitement and lively atmosphere of the event. The result was unanimous praise from customers and consumers. And some items was shared by consumer in social platform.
Different from general gambling promotion projects, we hope that consumers will participate in the game with a happy mood, rather than focusing on the odds and winnings, etc., so we use cute characters and comic expressions to dilute the gambling elements , Focusing on the excitement and lively atmosphere of the event. The result was unanimous praise from customers and consumers. And some items was shared by consumer in social platform.
