A learning community where people can
share knowledge and lighten the way for others.
Uneer is a Kuwait based e-learning platform where people share their knowledge and expertise through paid specialized courses covering different fields. The platform targets experts and instructors who provide courses and their audience from different careers and backgrounds. The mission behind Uneer is to create a learning community where people share knowledge and lighten the way for others.
Avoiding complexity and coming up with a clean, professional look was the target in our branding endeavors. However, we didn’t want to downsize the organization with basic or generic shapes, nor lose its friendly spirit with overly solid ones.
Our objective was to create a large scale business with as few details as possible.
The brand vibes are positive, cheerful, and empowering, so while working on the brand identity, it had to be reflective of that essence, using bright color combinations with vital
shapes.
Empowering more people to learn, explore,
and share their experience.
The brand name is derived from the Arabic verb meaning lighten. It's a metaphor that represents what happens in the learning process, where one person of a true experience lightens the way for another. The name doesn't just fit with the industry, it communicates very well with the brand promise as well.
And from that name, came the logo concept of having Uneer as a shinning peak of hope for those who seek truth, want to explore, and get excited about new learnings. The logo is made to be a sun that spreads its cheerful rays across the world, representing what Uneer is all about.
