IKOS Shoes Company
IKOS is a Ukrainian family shoe company based in Lutsk. Some time ago, they came to me with a request for rebranding. After the brand session and workshop, we decided to slightly change the logo and completely redesign the visual language of the brand. Also, we developed a new tag line for the company
The value of each pair of shoes is in the responsibility.
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Women's Collection
The company has several categories of shoes, and we decided that it would be good to visually separate them by adding a small graphic element. For the women's collection, we have developed a flower that works very well on the shoes as an additional element. And at the same time we came up with the system of how to present other categories.
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Sneaker Collection
A new category that has appeared in the company is sneakers. They must be universal, for calm and active movement. And besides addition graphic sign for this category, the task was also to design them from the scratch. So after weeks of calls and tones of sketches we made them.
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Spring Summer Campaign ‘21
Client:
IKOS Shoes
Co-Owner & Pattern Maker: Ivanka Kovalchuk
Art Direction & Design: Maryan Ivasyk
Photography: Irina Gurtovenko, Maryan Ivasyk
Stylist: Kateryna Gemba
Model: Max Lipkey
©2021
